Helping Consumer Startups Scale
We work with founders to build and operate growth engines using data backed strategy, performance marketing, marketplace expansion, and AI powered systems.
Incremental Revenue
Brands Scaled
Avg. ROAS Improvement
Avg. CAC Reduction
Companies we've worked with
Challenges Founders Face
Customer acquisition costs are rising
Paid marketing is not scaling
Marketplace sales are inconsistent
GTM strategy is unclear
Growth has plateaued after early traction
Brand positioning is weak
Growth Systems We Build
Acquisition Engine
Building systems to scale paid customer acquisition with optimized funnels and predictable ROI across paid channels.
GTM Strategy & Launch Roadmap
Crafting research & data backed go-to-market strategies to set the foundation with precision.
Marketplace Revenue Growth
Unlocking progressive strategies to scale revenue across Amazon, Flipkart, Blinkit, Zepto and other platforms.
Brand & Creator Growth
Building distinctive brand positioning, high-converting creatives, and creator-led distribution that compounds over time.
We Work as Growth Partners,
NOT Hands-Off Consultants
Growth Diagnosis
Audit acquisition channels, CAC structure, conversion funnel, retention and repeat rates to find real bottlenecks.
Strategic Roadmap
Build & align a growth plan covering acquisition scaling, channel mix, GTM campaigns, and positioning.
Optimized Execution
Launch campaigns, optimize CAC, run experiments and test creatives across channels that matter.
Scalable ROI Engine
Double down on winning campaigns & channels, improve retention, upsell & cross-sell and build a repeatable engine.
Case Studies
Real engagements. Measurable outcomes.
Scaling Customer Acquisition for a Fintech Investment Platform
Problem
CAC at INR 2,200 with poor funnel conversion and heavy reliance on a single paid channel.
What We Did
Results
CAC Reduction
Conversion Increase
Paid Marketing Efficiency
Marketplace Revenue Growth for a Consumer D2C Brand
Problem
Low marketplace visibility, inconsistent sales, and no structured promotional strategy.
What We Did
Results
Revenue Growth
Time to Result
Marketplace Visibility
GTM Launch Strategy for a Consumer Tech Platform
Problem
No clear positioning, scattered channel strategy, and high burn with low user acquisition efficiency.
What We Did
Results
User Growth in 90 Days
Lower CPI
Retention Improvement
Building an Acquisition Engine for a Wellness Brand
Problem
Over-reliance on organic and influencer channels with no scalable paid acquisition system in place.
What We Did
Results
Revenue in 6 Months
CAC Reduction
ROAS Achieved
Why Founders Partner With Us
Agencies optimize channels. Most consultants give frameworks. We actually build growth systems across channels and operate it with you. With cross industry experience across scaling companies, we have lived through the challenges & requirements of a hands on approach.
Operator-Led Consulting
Built by leaders who have scaled consumer startups themselves. Not theorists — practitioners who have done it at Zomato, Yatra, Tickertape, and more.
Strategy + Execution
Most consultants hand you a deck. We help build the growth engine and stay involved through execution and scaling.
Consumer Internet Expertise
Deep experience across D2C, marketplaces, fintech, and consumer apps — the sectors where growth mechanics are hardest.
The Team
Why This Firm Exists
Manish Bansal
Growth & Marketing Leader
After 15+ years scaling growth at companies like Zomato, Yatra, and Tickertape, Manish saw the same pattern — most startups struggle not because they lack a product, but because they lack a repeatable growth system.
UPPStride was built to solve that. We bring the operator mindset — strategy backed by execution — to help consumer brands build predictable growth engines instead of running one-off campaigns.
Praval Kumar
GTM & Revenue Leader
At P&G and Pepsi, Praval saw how large companies build GTM systems that print revenue at scale. At startups, he saw the opposite — founders with great products but no playbook to take them to market profitably.
The gap was clear: startups don't need more agencies running ads. They need someone who can build the revenue architecture — from positioning to pricing to distribution — so growth compounds instead of plateauing at every stage.
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Systemic Growth
Growth is a system — not a channel. We build holistic engines that don't break at scale.
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Execution First
Strategy without execution is just a PowerPoint. We stay in the trenches with you.
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Unit Economics
The best growth comes from understanding unit economics deeply. We focus on profitable scale.
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Action Over Inaction
The cost of inaction is higher than the cost of experimentation. Start building your engine today.
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Scalable Systems
Don't just scale spend, scale systems. Predictable revenue requires a repeatable, automated framework.
Ready for Your Next Big
?
Whether you're preparing to scale or already growing fast, let's build a ROI focused scalable growth engine for your business.